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| 1. Text without Visual |
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| 2. Visual without Text |
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| 3. Adapted to a Specific Audience |
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| 4. Balance |
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| 5. Categorization |
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| 6. Compare and Contrast |
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| 7. Description/Details |
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| 8. Narration |
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| 9. Repetition |
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| 10. Point of View |
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| 11. Proportion |
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| 12. Unity |
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| 13. Emphasis |
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| 14. Concision |
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| 15. Tone |
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| 16. Ethos |
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| 17. Logos |
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| 18. Pathos |
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| 19. Figure-Ground Contrast |
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| 20. Grouping by Division and Color |
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